A guide for successful innovation planning. It is suitable for strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure.The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
Personen: Kumar, Vijay
Standort: BSP
Kumar, Vijay ¬[Verfasser]:
101 design methods : a structured approach for driving innovation in your organization / Vijay Kumar. - Hoboken, NJ : Wiley, 2013. - X, 326 Seiten : Illustrationen
ISBN 978-1-118-08346-8 kartoniert : EUR 34.90
Medien- und Kommunikationswissenschaften, Kommunikationsdesign - Signatur: AP 17440 K96-01 - Buch