Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
Personen: Grant, Robert M.
Standort: BSP
Grant, Robert M. [Verfasser]:
Contemporary strategy analysis / Robert M. Grant. - 9., Auflage. - Chichester : Wiley, 2016. - XVI, 458 Seiten : Illustrationen, graphische Darstellungen
ISBN 978-1-119-12083-4 kartoniert : EUR 57.99
Allgemeine Betriebswirtschaftslehre - Signatur: QP 320 G761-c-02 (9) - Buch