Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
2 Business & Law School - Campus Hamburg,
Hamburg
2 Business & Law School - Campus Hamburg,
Hamburg
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
2 Business & Law School - Campus Hamburg,
Hamburg
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
Weiterführende Informationen
Serie / Reihe: De Gruyter Studium
Personen: Rothlauf, Jürgen
Standort: BSP
Rothlauf, Jürgen ¬[Verfasser]:
A Global View on Intercultural Management : Challenges in a Globalized World / Jürgen Rothlauf. - München [u. a.] : De Gruyter Oldenbourg, 2015. - 335 Seiten : graphische Darstellungen. - (De Gruyter Studium)
ISBN 978-3-11-040062-5 kartoniert : EUR 39.95
Allgemeine Betriebswirtschaftslehre - Signatur: QP 305 R846-05 - Buch