This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.
With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.
The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
Weiterführende Informationen
Serie / Reihe: Routledge Research in Design Studies
Personen: Sikarskie, Amanda Grace
Standort: BSP Drontheimer
Storytelling in luxury fashion : brands, visual cultures, and technologies / edited by Amanda Sikarskie. - New York, NY : Routledge, 2021. - 194 Seiten : Illustrationen. - (Routledge research in design studies). - Description based on online resource; title from digital title page (viewed on November 23, 2020)
ISBN 978-0-367-90128-8 Festeinband : EUR 159,95
Kunstgeschichte, Dias-Sammlungen, Kunstpostkarten-Sammlungen - Signatur: LH 79066 S579-01 - Buch