The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure.
Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish.
Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
Medium erhältlich in:
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
1 Bibliothek der BSP Berlin,
Berlin
Weiterführende Informationen
Personen: Lynch, Richard
Standort: BSP
Lynch, Richard ¬[Verfasser]:
Strategic management / Richard Lynch. - 9. Auflage. - Los Angeles, London ; New Dehli ; Singapur ; Washington DC [u.a.] : Sage, 2021. - XXV,739 Seiten : Illustrationen, Diagramme
ISBN 978-1-5297-5824-5 kartoniert : EUR 68,40
Allgemeine Betriebswirtschaftslehre - Signatur: QP 320 L987-02 (9) - Buch