Afuah, Allan
Business model innovation concepts, analysis, and cases
Buch

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.


Medium erhältlich in:
2 Business & Law School - Campus Hamburg, Hamburg
1 Bibliothek der BSP Berlin, Berlin


Weiterführende Informationen


Personen: Afuah, Allan

Schlagwörter: Strategisches Management Geschäftsmodell Unternehmensentwicklung Business Plan

Afuah, Allan:
Business model innovation : concepts, analysis, and cases / Allan Afuah. - Second edition. - New York, NY : Routledge, 2019. - xiii, 291 Seiten : Illustrationen
ISBN 978-1-138-33052-8 pbk.

Zugangsnummer: 2021/0191 - Barcode: 2-9394144-8-00017047-5
Allgemeine Betriebswirtschaftslehre - Signatur: QP 210 A258-01 (2) - Buch