Kotler, Philip
Principles of marketing
Buch

Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.


Medium erhältlich in:
3 Business & Law School - Campus Hamburg, Hamburg
1 Bibliothek der BSP Berlin, Berlin
1 Bibliothek der BSP Berlin, Berlin


Serie / Reihe: Always learning

Personen: Kotler, Philip

Schlagwörter: Marketing Produkt Kaufverhalten Ethik Werbung Marktanalyse

Interessenkreis: Fremdsprachig

Kotler, Philip:
Principles of marketing / Philip Kotler ; Gary Armstrong. - 16. ed., global ed. - Boston, Mass. [u.a.] : Pearson, 2016. - 731 S. : zahlr. Ill., graph. Darst. - (Always learning). - Literaturangaben
ISBN 978-1-292-09248-5

Zugangsnummer: 2016/0145 - Barcode: 2-9394144-8-00015451-2
Allgemeine Betriebswirtschaftslehre - Signatur: QP 600 K87-b-01 (16) - Buch