Johnson, Mark W.
Reinvent your business model how to seize the white space for transformative growth
Buch

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.


Medium erhältlich in:
1 Bibliothek der BSP Berlin, Berlin
2 Business & Law School - Campus Hamburg, Hamburg


Weiterführende Informationen


Personen: Johnson, Mark W.

Schlagwörter: Unternehmensführung Geschäftsmodell Unternehmensentwicklung

Johnson, Mark W.:
Reinvent your business model : how to seize the white space for transformative growth / von Mark W. Johnson. - Boston, Massachusetts : Harvard Business Review Press, 2018. - xiii, 220 Seiten : Illustrationen. - Includes bibliographical references and index
ISBN 978-1-63369-646-4 hardcover : alk. paper

Zugangsnummer: 2021/0196 - Barcode: 2-9394144-8-00017053-6
Allgemeine Betriebswirtschaftslehre - Signatur: QP 320 J66-01 - Buch