Moore, Gwyneth
Fashion Promotion building a brand through marketing and communication
Buch

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.


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Serie / Reihe: Basics fashion management 02

Personen: Moore, Gwyneth

Standort: BSP

QP 600 M821

Moore, Gwyneth [Verfasser]:
Fashion Promotion : building a brand through marketing and communication / Gwyneth Moore. - Lausanne : AVA pub., 2012. - 176 Seiten : Illustrationen. - (Basics fashion management; 02)
ISBN 978-2-940411-87-0 kartoniert : EUR 31.99

Zugangsnummer: 00006539 - Barcode: 2-9394144-8-00007282-3
Allgemeine Betriebswirtschaftslehre - Buch