Whittington, Richard
Fundamentals of Strategy
Buch

Understand and apply the essential concepts and techniques of strategy

Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

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Weiterführende Informationen


Personen: Angwin,Duncan Whittington, Richard Regnér, Patrick Angwin, Duncan Scholes, Kevan

Standort: BSP Drontheimer

Schlagwörter: Strategisches Management Unternehmensplanung

QP 320 W626-a (5)

Whittington, Richard [Verfasser]:
Fundamentals of Strategy / Richard Whittington ; Patrick Regnér ; uncan Angwin ; Duncan Angwin ; Kevan Scholes. - 5th edition. - Upper Saddle River : Pearson, 2021. - xiv, 214 Seiten
ISBN 978-1-292-35137-7 kartoniert : EUR 64,80

Zugangsnummer: 00010883 - Barcode: 2-9394144-8-00019527-0
Allgemeine Betriebswirtschaftslehre - Buch