International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
Personen: Ball, Donald A. Geringer, Michael McNett, Jeanne Minor, Michael
Standort: BSP
QP 305 B187-02
Ball, Donald A. [Verfasser]:
International business : the challenge of global competition / Donald A. Ball ; Michael Geringer ; Jeanne McNett ; Michael Minor. - 13. Auflage. - New York, NY [u.a.] : McGraw-Hill/Irwin, 2012. - XXXI, 536 Seiten : Illustrationen, graphische Darstellungen. - Includes bibliographical references and index
ISBN 978-0-07-714087-8 kartoniert : EUR 69.95
Allgemeine Betriebswirtschaftslehre - Buch