This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.

The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.

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Personen: Easterby-Smith, Mark Jaspersen, Lena J. Thorpe, Richard Valizade, Danat

Standort: BSP

Schlagwörter: Management Unternehmensführung Betriebswirtschaft