This bestselling text brings a fresh and unique approach to managing organizational change, taking the view that change, creativity and innovation are interconnected. It offers a strong theoretical understanding of change, creativity and innovation along with practical guidance and ideas for organizational change and development.

The fourth edition comes with:

lots of brand-new case studies and examples from around the world
extra content on innovation and technology
extended discussion and an additional chapter on the people aspects of change that includes culture, sensemaking and temporality

Written in an engaging and accessible style, this books is essential for those studying organizational change management or creativity and innovation.

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Personen: Dawson, Patrick Andriopoulos, Constantine

Standort: BSP

Schlagwörter: Innovationsmanagement Kreativität Organisatorischer Wandel