Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational.
Serie / Reihe: Business & economics
Personen: Ariely, Dan
Standort: BSP Drontheimer
QC 010 A698-02
Ariely, Dan [Verfasser]:
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. - 1. Harper Perennial edition. - New York, NY [u.a.] : Harper Perennial, 2010. - XXII, 349 Seiten : Illustrationen ; 21 cm. - (Business & economics). - Includes bibliographical references and index. - Originally published: 2008
ISBN 978-0-06-135324-6 kartoniert : EUR 17,60
Wirtschaftstheorie, einschließlich Geldtheorie - Buch