Offers the premier teaching and learning solution for principles of marketing courses.
PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition remains in a class by itself.

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Personen: Kurtz, David Boone, Louis

Standort: BSP

Schlagwörter: Marketing public relations Marketing Strategies Target Market Selection Product Decisions Distribution Decisions Communications Pricing Concepts