Kotler, Philip
Principles of marketing
Buch

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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Serie / Reihe: Always learning

Personen: Kotler, Philip Armstrong, Gary

Standort: BSP

Schlagwörter: Marketing

QP 600 K87-f-02 (16)

Kotler, Philip [Verfasser]:
Principles of marketing / Philip Kotler ; Gary Armstrong. - 16., Auflage. - Boston : Pearson, 2016. - 731 Seiten : Illustrationen, graphische Darstellungen. - (always learning)
ISBN 978-1-292-09248-5 kartoniert : EUR 87.65

Zugangsnummer: 00005770 - Barcode: 2-9394144-8-00006279-4
Allgemeine Betriebswirtschaftslehre - Buch