From the first steps into your research to the successful completion of your project report, this textbook is the ultimate guide for students in Business and Management.

From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this latest edition is structured to guide you through the whole methodology, answering key questions such as:

How do I choose my topic and design the research?
How do I collect and analyse my data?
When and what do I need to write?

Chapters fully updated, incorporating visual methods throughout the text, along with detailed insights on the methodology of drafting your critical literature review.

- Successful methods of observation research, collecting data using diaries, online survey tools, audio recordings, and visual images.
- Ways to prepare and present an academic poster.
- New cases that use up-to-date scenarios at the end of each chapter.
- Boxed examples of research methods in the news.
- A glossary of clear definitions for over 700 research-related terms.
- Practical guidance and opportunities to check your learning and self-reflect, enabling you to progress your own research.
- Teach-yourself guides to research software practice data sets.

This comprehensive textbook offers a thorough analysis of the research design and process from a technical and methodological point of view, guiding you through the ways and techniques to successfully complete and present your work.

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Personen: Saunders, Mark Lewis, Philip Thornhill, Adrian

Standort: BSP

Schlagwörter: Betriebswirtschaftslehre Wissenschaftliches Arbeiten Wirtschaftswissenschaftliches Studium Forschungsmethode