There''s no set recipe for building a thriving business. But there are a few general strategies and best practices that can help entrepreneurs of all stripes mitigate risk and build a compelling brand. In this course, learn some of these best practices from business leaders in many different roles, from Spanx founder Sara Blakely to astronaut Chris Hadfield. Learn how a small startup can grow on a low budget by utilizing customers as a research and marketing tool; how to keep your brand from becoming permanently trapped in a narrow niche; how to develop an approach for evaluating the objectives and aspirations of potential investors; and more. This course includes videos from: Sara Blakely, founder and owner of Spanx Tim Ferriss, podcaster and author (The 4-Hour Workweek and Tools of Titans) Chip Conley, best-selling author, founder of the Modern Elder Academy Chris Hadfield, Canadian astronaut Note: This course was produced by Big Think. We are pleased to host this content in our library.

---

---

Weiterführende Informationen

• Leseprobe

Personen: Think, Big