Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution.
You've read about Customer Loyalty in the "Los Angeles Times", "Dallas Morning News", "Miami Herald", "Kansas City Star", "Entrepreneur", "Industry Week", "Marketing News", "Boardroom Reports", "Marketing Management", "Library Journal", "The Selling Advantage", "Ideas Magazine", "Executive Briefings", "Training", "Hospitality Upgrade", "Direct", "Quality Digest", "Marketing Tools", "Houseware Executive", "Journal of Pharmaceutical Management", "Discount Merchandiser", "TeleProfessional", "NationsBank Business", "Modern Jeweler", "Furniture Today" - now read the new and revised edition of the ground-breaking book that created all the buzz.
Weiterführende Informationen
Serie / Reihe: The Jossey-Bass business & management series
Personen: Griffin, Jill
QP 620 G851-01
Griffin, Jill:
Customer loyalty : how to earn it, how to keep it / Jill Griffin. - New and rev. ed. - San Francisco : Jossey-Bass, 2002. - XVI, 252 S. ; 24 cm. - (The Jossey-Bass business & management series). - Includes bibliographical references and indexes
ISBN 978-0-7879-6388-0 pbk.
Allgemeine Betriebswirtschaftslehre - Buch