In this interview-style course, author, entrepreneur, evangelist, and venture capitalist Guy Kawasaki discusses a variety of topics centered on entrepreneurship. He shows how to focus your pitch and develop prototypes, predict new markets, and capitalize on social media. Topics Guy discusses include: The critical nature of prototyping The qualities of an MVVVP (minimum viable, valuable, validating product) The irrelevance of business plans The qualities of state-of-the-art pitches The replacement of marketing with social media

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Weiterführende Informationen

• Leseprobe

Personen: Kawasaki, Guy