Global expansion can help a company grow faster, enjoy the benefits of global scale, and tap into the unique advantages of different locations. Yet, global expansion also creates many challenges-such as exposure to unfamiliar cultures and markets, difficulties in coordinating far-flung operations, and greater organizational complexity. Whether global expansion adds or destroys value depends on your company's ability to build the necessary local capabilities in the different markets and manage the global network effectively. In this course, join Anil Gupta and Haiyan Wang, two of the world's foremost experts on global strategy, as they step through how to maximize the benefits and minimize the costs and risks when leading a company which spans multiple markets. Discover how to connect with the local market, manage across cultures, cultivate employee engagement in foreign subsidiaries, cultivate a global mindset, and more.

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Weiterführende Informationen

• Leseprobe

Personen: Gupta, Anil Wang, Haiyan