Good design is often associated with beauty. For LinkedIn Influencer John Maeda, a major figure in the field of design and technology, it isn''t that simple. In this course, he argues that good design is more about outcome than aesthetics. For a business to develop better products, they must do more than pick a pleasing color scheme and slick layout; they must understand who their users are. In this course, John shares insights about the rise of design as a key component for innovative and growing businesses. He also points out three design growth areas-classical design, design thinking, and computational design-and shines a spotlight on the link between inclusion and design.
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Personen: Maeda, John
Maeda, John:
John Maeda on Design, Business, and Inclusion : LinkedIn, 2016. - 00:23:41.00