Rothlauf, Jürgen
A Global View on Intercultural Management Challenges in a Globalized World
Buch

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments

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Serie / Reihe: De Gruyter Studium

Personen: Rothlauf, Jürgen

Standort: BSP

Schlagwörter: Interkulturelles Management Globalisierung Human Resources Diversity Personnel management Global intercultural test Intercultural Leadership Intercultural Management Intercultural Training Multicultural Teams

QP 305 R846-06

Rothlauf, Jürgen ¬[Verfasser]:
A Global View on Intercultural Management : Challenges in a Globalized World / Jürgen Rothlauf. - München ; Wien : De Gruyter Oldenbourg, 2014. - 335 Seiten : graphische Darstellungen. - (De Gruyter Studium)
ISBN 978-3-11-040062-5 kartoniert : EUR 39.95

Zugangsnummer: 00004783 - Barcode: 2-9394144-8-00014740-8
Allgemeine Betriebswirtschaftslehre - Buch