The gold standard for today's marketing management

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

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Serie / Reihe: Always learning

Personen: Kotler, Philip Keller, Kevin Lane

Standort: BSP

Schlagwörter: Management Marketing Marktforschung Marketingmanagement Marktanalyse Marketing-Mix