Ellison, Kristin
Nathan Shedroff on Design Strategy and the Merging of Business and Design
LEO-SUED Medien

Nathan Shedroff researches, speaks, and teaches about meaning, innovation, and interfaces. He is the chair of two groundbreaking MBA programs at the California College of the Arts that marry design and business. In this exclusive interview, conducted in partnership with the AIGA Design Conference, Kristin Ellison talks to Nathan about the ways he''s helping designers merge the qualitative and quantitative to better understand customers and pitch ideas to company leaders. Nathan explains what business has to learn from design (tolerance for ambiguity) as well as what design has to learn from business (comfort with data and communication skills). He also touches on redefining the word "value," design thinking, and deliberate design that improves customers'' lives.


Ausleihstatus des eMediums wird abgefragt...
Dieses Medium ist ein elektronisches Medium (eLearning). Sie können dieses Medium im eMedien-Portal Ihrer Bibliothek ansehen, entleihen oder vormerken.
Zum Download / Zur Anzeige

Weiterführende Informationen

Personen: Ellison, Kristin

Ellison, Kristin:
Nathan Shedroff on Design Strategy and the Merging of Business and Design : LinkedIn, 2015. - 01:45:07.00

Zugangsnummer: EM-1505229111
LEO-SUED Medien